Illustration Rebrand
I created some basic guidelines to go with this new style.
Here is some of my exploration when trying to close in on our new look and feel.
New Brand Spot Illustrations
These illustrations are part of an ever-growing library of creatives that I made for our new brand. They are used in emails, on site, slide decks, social posts, and sometimes on swag items. After months of planning during our brand evolution period, we settled on this style of using a crayon stroke line, minimal color, and a slight off-set. We wanted a style that was easy to replicate, unique from our competitors, and be hip and fun.
