Growth Marketing (this includes digital marketing and brand work)
Emails & Modals
Below are some creatives I made for various emails. We use Braze as our main email platform and I work with a project marketing coordinator to view the test emails and make sure everything is looking alright. These particular emails were for our growth marketing team (B2B emails go through Marketo). Every email we send reaches millions of our users.
Ads
Below is an ad for our Niche nursing scholarship.I designed the scholarship to match its landing page. Ads tend to perform better when the ad and landing page look similar in their design. This is just one of many Niche scholarships that our team makes ads for. These two ads are a story and feed crop for instagram.
When an ad is seasonal it also tends to perform well. I had a little bit of fun with this instagram story ad which is for Niche’s famous No Essay Scholarship.
Below are some of our on-site CTAs used on our profile pages. These drive traffic to other pages on our site.
Ambassador Video Thumbnails
Niche works with a growing number of brand ambassadors who help promote Niche and help students with their daunting questions about college. Below are some igtv and youtube thumbnail crops I made for several ambassador videos. This process involves taking a screenshot of the ambassador from the video they sent (you might not get a perfect photo of them unfortunately). I will then put the photo into one of the many templates I created for these videos and change the title and colors and then send off to our brand team. I sometimes will need to make some slight editing to their actual videos as well.
